The Art of the Start - The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything - Free Book Summary: In this summary you will learn:

    * How to position and pitch a new business
    * How to get the most benefit from branding and staffing
    * Why starting a business is akin to a spiritual undertaking, requiring belief in the project's worth and its benefit to society

Why you should read The Art of the Start.
This is not a manual, but rather a collection of mostly useful tips for people who wish to start businesses, or even, as author Guy Kawasaki claims, other sorts of projects, including nonprofit organizations. Kawasaki may over-use business-babble such as "bootstrapping" or "rainmaking" (in fact, he recommends coming up with a brand name that can enter the language as a verb, such as Google or Xerox) - but his style is good-natured and humorous. The chapters are divided accessibly with subheads, charts, bullet points, "minichapters," answers to "Frequently Avoided Questions" and reading lists, making it easy to find important points. Many of Kawasaki's "exercises" are tongue-in-cheek, like, "Go to eBay and search for used Aeron chairs." He got his start working at Apple Computer, marketing early MacIntoshes, and he now runs a venture capital firm, Garage Technology Ventures. He refers to both frequently, and most of the book's examples come from these venues, not from inside knowledge of others start-ups, even though the author has been involved in several. This isn't the only book you'll need to read when you decide to start a business, but finds that its iconoclastic pointers are useful and fun, and its sections on pitching, recruiting and branding, in particular, apply to businesses of any size.

About the Author
Guy Kawasaki got his start in marketing at Apple Computer and went on to found several high tech businesses. He currently runs the venture capital firm Garage Technology Ventures

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Daniel Scocco is a blogger from Brazil who used his blog as a launch pad for a membership site.

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You have decided to work from home and start your own business. It may have been your own decision or possibly through the recent loss of your job. At this very moment thousands of people across the country (and across the world) are in the same situation and are having the same thoughts. Now, what is it you need to decide on first? Are you going to provide a service or sell a product or products? Are you going to have a web site and how are you going to conduct the actual business itself? You may decide to start your business and get your feet wet by selling items on eBay or posting ads on CraigsList for Free. These are all vital questions that everyone who has started (or is in the process of starting) their own home based business has asked themselves. If you would like to get a head start and have thousands of quality products available to you at wholesale prices. Take a look at the following website and you will immediately realize it's not as hard as you first imagined it to be. The products at first may be overwhelming, because like I said there are literally thousands of them. What I would do and have advised all of the people who have consulted with me, is to at first pick only one or two items and start there. After that, you can add to your catalog of products and watch your business grow. You may get requests from customers asking if you have access to other related products. When this is the case, all you have to do is look through the offerings of products and see what is available. Start now by visiting here, and build yourself a business that will give you the freedom and opportunity to live the life you deserve.

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Roll Your Own Craigslist - Website Magazine
Craigslist dominates the online classified space, but that doesn’t rule out opportunities for other websites. Many industries are underserved by the classified market so consider solving the problem by creating a classified site for your industry. Here are a few resources to get you started.

Noah’s Classifieds is arguably the leading classified software available. Available in seven languages, it is an ideal solution for those who want to charge for ads or even subscription fees. An SEO benefit is the ability to write systemwide titles, keywords and descriptions and even the ability to write the same for categories and individual ads. A host of administrative and user features makes Noah’s a respectable choice for aspiring classified site creators. Those interested in testing the waters can download a free limited version, but the paid enterprise versions ($149.95 and 189.95 for a one or two site license, respectively) is well worth the investment.

ikiClassifieds is a customizable PHP classifieds software that closely resembles craigslist. It is highly configurable and touts the ease of adding custom banners, YouTube videos, Google Maps, or AdSense. ikiClassifieds is PayPal-ready, so users can pay for listings. A multi-city version is available upon request. ikiClassifieds is priced at $290.

Geodesic Solutions has several classified software applications, ranging in price from $199 for the basic version to $799 for an enterprise solution. The software offers a deep feature list including many options for buyers and sellers, security features and site customization abilities. The fee-based features help to distinguish the offers. Site operators can choose to add fees for prioritized listings, bolded listings, added photo fees and category.

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For entrepreneurs with a new business idea, the process of raising money to start that business can be baffling.

On Monday, a company called Angelsoft unveiled an search engine for locating investors. Angelsoft makes software for investors to manage their deal flow and runs a Web site for entrepreneurs and investors.

“There are thousands of hours wasted by entrepreneurs applying to the wrong groups, and it’s no small secret that most venture groups completely ignore their public submission inbox. It’s basically like applying to a trash can,” said Jason Schwartz, Angelsoft’s community manager.

The tool is modeled after Kayak, the travel search engine that allows users to sort their results by factors like time, airline and number of stops. The investor search engine includes data on the 450 angel groups and venture capital firms that already use Angelsoft products and another 500 firms that don’t. Entrepreneurs can sort results based on things like location (Silicon Valley or New York, for example), stage (from concept to $12 million trailing revenue), valuation (from $50,000 to $25 million), industry and investment size.

They can also retrieve interesting stats about investors who are part of the Angelsoft network, such as how many days investors generally take to respond to pitches, how many investing partners view the average application, the number of applications the group receives and how many make it from the submission phase through screening, due diligence, an in-person meeting or an investment.

“This industry is shrouded in all sorts of secrecy,” Mr. Schwartz said. “By displaying live activity about their investments, we really feel we can help the industry do better at transparency.”

One of the most useful features of the search engine is a partnership with LinkedIn. When entrepreneurs are logged in to their LinkedIn accounts and searching investor profiles on Angelsoft, they can see people they know in common on the Angelsoft profile page.

This is particularly important in the clubby world of venture capital, where it can be difficult to get an investor to look at a business plan without some sort of connection. Reid Hoffman, the co-founder and chief executive of LinkedIn, who is also an angel investor, recently said on Charlie Rose that he never accepts a pitch from an entrepreneur without a reference.

Angelsoft also has an application, not unlike the common application that seniors in high school fill out once and use to apply to many colleges. Entrepreneurs can use it to pitch any number of investors they find on the site.

So far, Angelsoft is not enabling start-up founders to write reviews of investors, a la “The industry is not very transparent — this has been a big step for them, one they’ve embraced, but we didn’t want to push it too far and say entrepreneurs will rank you,” Mr. Schwartz said.

Angelsoft makes most of its money selling investor groups, including the New York Angels and Village Ventures, software to manage their deal flow. Mr. Schwartz said the group built a social network for investors once it realized it had a group of investors who could benefit from talking with one another, and is now adding tools for entrepreneurs to gain better access to that investor community.

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